How to Talk about Light Online with Twiz Creative

The Podcast is BACK! After an unintentional hiatus the podcast is back and this time we're getting a little inside baseball with how lighting people and brands should talk about lighting online.

My guest for this episode is Tiffany Wisnieski. She is the founder of Twiz Creative, a brand and marketing agency that helps businesses connect with their ideal clients on and off social media.Tiffany’s passion for the lighting industry surfaced after working with a commercial lighting rep agency and the Detroit Illuminating Engineering Society.

With Twiz, she now specializes in helping lighting manufacturers and rep agencies build a social presence, connect with the design community, ease the sales process, and make their mark on the industry.

In this episode, we talk about why it’s important for lighting brands to tell their story online. How manufacturers and agents can align their marketing messages to their sales goals, and why it’s so important that our online conversation matches our in-person efforts.

You can find more of Tiffany's work on her website: https://www.twizcreative.com

Follow her on Instagram: https://www.instagram.com/twiz.creative

Or connect on Linkedin: https://www.linkedin.com/company/twiz-creative