JP Bedell JP Bedell

How to Talk about Light Online with Twiz Creative

In this episode, we talk about why it’s important for lighting brands to tell their story online. How manufacturers and agents can align their marketing messages to their sales goals, and why it’s so important that our online conversation matches our in-person efforts.

The Podcast is BACK! After an unintentional hiatus the podcast is back and this time we're getting a little inside baseball with how lighting people and brands should talk about lighting online.

My guest for this episode is Tiffany Wisnieski. She is the founder of Twiz Creative, a brand and marketing agency that helps businesses connect with their ideal clients on and off social media.Tiffany’s passion for the lighting industry surfaced after working with a commercial lighting rep agency and the Detroit Illuminating Engineering Society.

With Twiz, she now specializes in helping lighting manufacturers and rep agencies build a social presence, connect with the design community, ease the sales process, and make their mark on the industry.

In this episode, we talk about why it’s important for lighting brands to tell their story online. How manufacturers and agents can align their marketing messages to their sales goals, and why it’s so important that our online conversation matches our in-person efforts.

You can find more of Tiffany's work on her website: https://www.twizcreative.com

Follow her on Instagram: https://www.instagram.com/twiz.creative

Or connect on Linkedin: https://www.linkedin.com/company/twiz-creative

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Taking Pride in Beautiful Light with Alana Shepherd

In this episode, I sit down with lighting designer and LGBTQ rights advocate Alana Shepherd.

In this episode, I sit down with lighting designer and LGBTQ rights advocate Alana Shepard. Alana Shepherd is the founding principal of Intangible Light.  She has an MFA in Lighting Design from Carnegie Mellon University and a BA in Theatre from Eastern Washington University.  Notable accomplishments and projects include the W Hotel Times Square (IES Illumination Award; with BOLD, LLC), Thompson Hotel Miami Beach (IES Illumination Award; with BOLD, LLC), and the programming and control system design for the Times Square Ball (with Focus Lighting, Inc.).

She founded the North American Coalition of Lighting Industry Queers, an explicitly transgender & non-binary inclusive organization providing advocacy and support for LGBTQIA+ lighting professionals.

In this conversation, Alana and I talk about her body of work as a designer, her advocacy and how fully realizing who she was as a person informed and improved her design work.

We also geek out about lighting controls, programming, and the problem with long LED life.

For more from Alana, head to her website: https://www.intangiblelight.com

For more about NACLIQ:

Instagram: https://www.instagram.com/nacliq/

LinkedIn: https://www.linkedin.com/company/nacliq/

Website: https://nacliq.org

Listen on your favorite platform:

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Sustainable Lighting with Leela Shanker of the Green Light Alliance

Leela Shanker, lighting designer with the Green Light Alliance, explains how the GLA incubator is making lighting more sustainable.

The word sustainability has become loaded with baggage. So let's reframe it a little bit because what Leela and I really talked about was the future of the lighting industry and light in people's lives. The future we want, one with much less waste, less carbon, and mitigated climate change, will only come if all of the stakeholders in the design and building industry are working toward it.

That's why I'm so excited to have Leela Shanker on the show. Leela Shanker is a lighting designer first and foremost, but she is also a vocal champion and leader in the world of sustainability. Leela is part of the Green Light Alliance, and in this episode of the podcast, we talk about sustainability.

Leela and I start with the nuts and bolts of the GLA Incubator project, which is gathering baseline carbon data for the lighting industry, but then the conversation really shifts outward into best practices of design, maintenance, the life cycle of products, end-of-life and how we need to think differently about the built environment.

But then what we really discuss is the future of lighting and the built environment.

We touch on a few things throughout the episode:

Green Light Alliance - https://www.greenlight-alliance.com

Incubator Project - https://www.greenlight-alliance.com/lca-incubator

Illuminating Engineering Society - https://www.ies.org

International Association of Lighting Designers: https://iald.org

Broadway Green Alliance - https://www.broadwaygreen.com

Delivered Lumens Podcast Episode 1: What is Light in the Metaverse - https://www.deliveredlumens.lighting/podcast/what-is-light-in-the-metaverse

Find the Delivered Lumens Podcast:

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Why Light is Crucial for Your Health and Well-Being

Mariana Figueiro, a renowned scientist and director of the Light and Health Research Center at Mount Sinai, talks about the importance of light in human health.

Mariana Figueiro, a renowned scientist and director of the Light and Health Research Center at Mount Sinai, talks about the importance of light in human health. Figueiro explains that exposure to light, especially natural light, is crucial for regulating our circadian rhythms, which in turn affects our sleep, mood, and overall well-being. She also discusses the impact of artificial light on our health and sleep patterns. Throughout the interview, Figueiro provides practical tips on optimizing our exposure to light for better health outcomes, including recommendations on light levels, timing, and the use of light-emitting devices. We also delve into the differences between circadian entrainment and alertness, how pop science misses the nuances of light and health, and how inequity makes achieving healthy light (and darkness) difficult.

For more on the Light and Health Research Center at Mount Sinai:

• Official Mount Sinai website: https://icahn.mssm.edu/research/light-health/team

• Educational website: https://www.light-health.org/home

• Online courses: https://www.light-health.org/education/courses

• Let’s Talk About Light and Health Podcast: https://www.light-health.org/education/resources/lets-talk-about-light-and-health

More from Delivered Lumens

Apple Podcasts: https://podcasts.apple.com/us/podcast/delivered-lumens/id1665905223

Spotify: https://open.spotify.com/show/1HFTzKoKehdCZg0es7OkNZ?si=139e3554fc224c29

Stitcher: https://listen.stitcher.com/yvap/?af_dp=stitcher://show/1053048&af_web_dp=https://www.stitcher.com/show/1053048&deep_link_value=stitcher://show/1053048

Youtube: YouTube.com/@deliveredlumens

Instagram: @DeliveredLumens

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Finding Healthy Darkness with Jane Slade

If you love light, you have to love darkness, and no one is a better advocate for darkness than Jane Slade. Through her daily work, writing, and social media presence, Jane is a passionate advocate for the power of darkness to protect wildlife and improve everyone’s mental health.

In this episode, we talk about the power of darkness as a ritual, how to incorporate darkness into our lives in a healthy way, and how public policy needs to evolve to include darkness planning.

If you love light, you have to love darkness, and no one is a better advocate for darkness than Jane Slade. Through her daily work, writing, and social media presence, Jane is a passionate advocate for the power of darkness to protect wildlife and improve everyone’s mental health.

In this episode, we talk about the power of darkness as a ritual, how to incorporate darkness into our lives in a healthy way, and how public policy needs to evolve to include darkness planning.

Links to Jane’s Work:

Website Anatomy of Night (https://www.anatomyofnight.com)

Instagram: @anatomyofnight

More from Delivered Lumens

Apple Podcasts: https://podcasts.apple.com/us/podcast/delivered-lumens/id1665905223

Spotify: https://open.spotify.com/show/1HFTzKoKehdCZg0es7OkNZ?si=139e3554fc224c29

Stitcher: https://listen.stitcher.com/yvap/?af_dp=stitcher://show/1053048&af_web_dp=https://www.stitcher.com/show/1053048&deep_link_value=stitcher://show/1053048

Youtube: YouTube.com/@deliveredlumens

Instagram: @DeliveredLumens

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Mini-Episode: Lighting and Skin Tone: Recap!

This month I got to host a panel discussion on Lighting and Skin Tone. Here’s what I learned.

This month I was fortunate to host a conversation on Lighting and Skin Tone for the IES NYC and Equity in lighting. In this mini episode, I walk through some of the takeaways I learned from hosting the panel. To watch the entire panel discussion, head to the IESNYC website.

Available on Apple Podcasts, Stitcher and Spotify

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What is Light in the Metaverse?

For the very first episode of the Delivered Lumens podcast, I’m joined by Erin McDannald, the CEO of Lighting Environments. Erin is one of the most forward-thinking leaders in the lighting industry. What she understands more than many is how important the role of technology is not just in our buildings but in our culture.

Available on Apple Podcasts, Stitcher and Spotify

For the very first episode of the Delivered Lumens podcast, I’m joined by Erin McDannald, the CEO of Lighting Environments. Erin is one of the most forward-thinking leaders in the lighting industry. What she understands more than many is how important the role of technology is not just in our buildings but in our culture.

More than simply understanding it, Erin is putting that understanding into practice. As you’ll hear in the episode, Erin will explain that lighting is the natural building layer to support the internet of things in the built environment. That’s why she’s invested so heavily in lighting controls through the development of the LE app, designed to make control of lighting, along with other building systems more intuitive and complete.

But Erin’s interest in the merger of light and technology goes beyond lighting controls and takes us into the metaverse. Erin walks us through digital twinning, using gaming environments to interact with virtual spaces, and how these virtual spaces will enhance the value of our real spaces.

Along the way, we touch on the pandemic, the effects of light on health, and why we need to have a more sophisticated understanding of our working environments if we’re going to grow the value of light in the future.

Links:

Lighting Environments - https://www.lightingenvironments.com/

Environments - https://www.environments.tech/

Follow Erin on LinkedIn: https://www.linkedin.com/in/erin-mcdannald-76b49116/

Delivered Lumens - https://www.deliveredlumens.lighting/

I’d love your feedback on this episode, you can email me - mail@deliveredlumens.lighting

If this episode was valuable to you, please take a second and leave a comment; it helps boost us in the podcast rankings and will help grow this show. Thank you!

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JP Bedell JP Bedell

Welcome to the Delivered Lumens Podcast (Intro)

Welcome to the Delivered Lumens Podcast

Subscribe to the podcast on your favorite platforms:

Did you know, the light we live with every day affects everything from how we sleep, to how much we enjoy our food, to whether or not we can see the stars at night?

Most people don’t think about light everyday, but I do. That’s why I started Delivered Lumens, a monthly podcast where I talk to experts including designers, to scientists, to advocates about the power of light and how to make the best light in your life.

My name is JP Bedell. In my career, I’ve been a lighting designer for theatrical productions, live events, extremely high-end homes and global retail chains.

Today, my day job is helping some of the best architectural lighting designers in New York City choose the products that will help them realize their visions.

So what is Delivered Lumens?

Delivered Lumens started as a blog, and newsletter to supplement my in-person efforts.

Then 2020 happened, and all of the sudden it was really important to have ways to communicate digitally. I went all in on producing blog posts, newsletters and videos to help my designers.

One of the neat side effects of us all being forced to work remotely is how many new voices within the industry I got to hear from daily in my social feeds.

The more I watched and participated in the conversation, the more I realized the lighting industry needed to broaden its reach. We do a really good job talking to one another about what light can do,

But we don’t do enough to explain the value of light to people outside of our industry.

This is what brings you to the podcast currently filling your ears. My goal for the Delivered Lumens podcast is simple. Explain the value of light through interviews and discussions with people who move my industry forward. In the coming months, I’ll be hosting conversations about topics like:

What does light mean in the metaverse?

How does artificial light affect our health?

How can darker skies improve the quality of life not only for wildlife but for humans?

And so many more.

I’ll be putting out one full-length episode a month. You can subscribe to this feed for the audio version. You can also subscribe to Delivered Lumens on YouTube for the video podcast, which will include visuals to go along with the discussion.

Follow on Social:

Instagram: @deliveredlumens

Youtube: https://www.youtube.com/@DeliveredLumens

I’d love your feedback on this episode. mail@deliveredlumens.lighting

If this episode was valuable to you, please take a second and leave a comment, it helps boost us in the podcast rankings and will help grow this show. Thank you!

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